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What is Search Engine Optimization (SEO)?

SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. There are many aspects to SEO, from the words on your page to the way other sites link to you on the web. Sometimes SEO is simply a matter of making sure your site is structured in a way that search engines understand.

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You want your business to stand out from the stiff local competition, right? That means you need to be consistently connecting with your target audience and making it easy for them to find you. That’s where a strong search strategy comes in. A huge part of that is making sure your business listings are visible and accurate at all times—on every platform. We’re experts at managing listing date on search engines like Google and Bing; Tier 1 sites like Facebook, Yelp, Foursquare, and Apple; core data providers like Factual and Infogroup; and voice search tools like Alexa, Siri, and Google Home.

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